Celebrate TWICE’s 10th Anniversary in style! Show your support by grabbing TWICE merch, albums, and collectibles right here at Kpop Exchange.
TWICE has been making waves globally, outshining even the summer heat with a firestorm of performances, record-breaking releases, and unforgettable festival appearances. As the group celebrates their 10th anniversary since debuting on October 20, 2015, they’re proving that a decade in the industry only makes their impact stronger.
To mark their 10th anniversary, TWICE has launched an ambitious and content-rich campaign for fans worldwide. This includes:
Their 4th full-length Korean studio album, “THIS IS FOR”
A world tour of the same name, showcasing their elevated live performance skills
Their 6th Japanese studio album, “ENEMY”
An original soundtrack appearance for Netflix’s upcoming animated film K-Pop Demon Hunters
A documentary film chronicling their decade-long journey as one of K-pop’s most beloved groups
This lineup is not just a celebration — it’s a powerful statement of TWICE’s continued evolution, creative versatility, and global resonance.
On August 2, TWICE made history as the first K-pop girl group to headline Lollapalooza Chicago. Performing at Grant Park in front of tens of thousands, they delivered an electrifying set of about 20 songs, blending high-energy choreography with powerful live vocals that left fans and critics stunned.
The performance, which included hits like Feel Special, I CAN’T STOP ME, and new tracks from “THIS IS FOR,” showcased their vocal growth and charisma honed from years on the world stage. From harmonies to solo lines, fans across social media praised their live singing, with many calling it one of the most impressive K-pop festival performances to date.
The Lollapalooza buzz didn’t stop there. On August 3, TWICE members MOMO, SANA, and JIHYO made a surprise appearance during Sabrina Carpenter’s headlining set. During the theatrical “Juno Arrest” performance — where Carpenter playfully ‘arrests’ celebrities with pink handcuffs — the three TWICE members appeared on stage and charismatically played along, sparking massive cheers from the crowd and viral clips across TikTok and Twitter.
This crossover moment between two major pop acts only added to the weekend's energy — and showed just how naturally TWICE fits into the global music scene.
With the “THIS IS FOR” world tour now underway, TWICE is bringing their decade of experience and newfound vocal strength to stages around the globe. Armed with new material, legendary hits, and a fierce sense of identity, the group is on a mission to raise the standard for K-pop live performances.
Whether it’s massive stadiums, viral festival moments, or chart-topping albums, TWICE is not just celebrating 10 years — they’re rewriting the blueprint for what a global girl group can achieve.
